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News > OC News > OC James Rothwell

OC James Rothwell

OC James Rothwell Head of Social Marketing at Google Asia Pacific
11 Feb 2016
Written by Martin Tayler
OC News
Google
Google

I am always keen to follow the progress of pupils I have taught and pleased to hear news of OCs through any sort of media. I was therefore fascinated to see on LinkedIn (no, I am not looking for a new job) the glorious work title for James Rothwell: Head of Social Marketing, Google Asia Pacific.

I contacted him to hear how he had achieved this and he has kindly replied with the following fascinating article:

"I left Colston’s in 2005 knowing I wanted to pursue a career in business, but not quite knowing where that journey would take me. I applied for International Business at Warwick, based purely on the premise that I had studied French and Spanish at Colston’s, and wanted to travel with work. During my studies, I discovered a passion for creativity, developing products, and technology, and decided to pursue a career in marketing.

At 22, I joined Reckitt Benckiser on the Marketing Graduate Scheme. Far from the glamour of international travel and technology, I became a Brand Manager for metal polishes and window cleaners, living in the illustrious Slough! However, RB gave me a great platform to hone my marketing skills, and an opportunity I didn’t see coming.

In my first year at RB, I discovered that my brand Brasso, a metal polish with no product innovation for more than 100 years, was almost perfectly suited to cleaning electrical products like smartphones and TVs. I spent a few months tinkering with the idea, talking to designers, and exploring R&D options for the product. I then presented the idea of Brasso Gadget Care to my manager. Initially sceptical, I eventually won over my leadership team by designing a new product, sourcing packaging in Indonesia and a new formula in Brazil in my own time, with budget I had to beg, borrow and steal for. Within 6 months, I had the product on shelves in Boots, Tesco and Asda.

At a national marketing conference 6 months later, my General Manager at RB told the success story of the product, and the young marketing graduate behind it. By chance, a Google Marketing VP was in the audience. The next day I received a phone call, and the rest is history.

I started at Google in London in 2011, where I worked on Search and Maps marketing for a year, before moving to Tokyo where I spent another great year looking after Google+ for Asia. In 2012, I moved to Singapore. Having spent a year marketing Google+, I became Head of Social Marketing for Google in Asia

Pacific, leading many of our creative and entertainment partnerships and managing our internal creative agencies.

The past 2 years have been the most exciting, challenging and inspiring of my career to date. I have focussed on placing Google at the heart of national conversations across Asia. From allowing X Factor viewers to vote for their favourite contestants using Google Search, to allowing cricket fans to meet their heroes using Google Hangouts, to partnering with Marvel to change the way a story can be told through the web, I have met incredible partners across Asia, and learned a huge amount about entertainment, pop culture and social behaviour. Undoubtedly my highlight is still walking down the red carpet at Marvel’s Ant Man, and having a beer with one of my childhood heroes Stan Lee.

I am sure 2016 will bring a new set of adventures and challenges, and having just celebrated the first 10 years after leaving Colston’s, I am excited about what the next 10 have to offer."

 

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